"In 1989, the environment was really hot, and then other charities, diseases and causes came to the forefront," "In the last few years, the environment has come to prominence again," "Some of the viewing we used to have was pretty painful. But now, the number has increased and the quality has improved."
"The way our culture operates, people get news from late-night comics and Internet joke sites, so it's inevitable that issues this important will appear in all parts of the culture."
"The public needs to be hit over the head with something seven times before it sinks in, however it is you hit them."
Source: Reuters