Water Crisis will hit very soon! - I am not kidding

That was the bleak assessment yesterday by forecasters from some of the world's leading corporate users of fresh water, 200 of the largest food, oil, water and chemical companies.

Analysts working for Shell, Coca-Cola, Procter & Gamble, Cargill and other companies which depend heavily on secure water supplies, yesterday suggested the next 20 years would be critical as countries became richer, making heavier demands on scarce water supplies.

Full read here:
http://www.guardian.co.uk/water/story/0,,1851712,00.html