Resource Pages

Nov 22, 2006

Expedia Starting "Green Washing" Program

Theory behind "GreenWashing" & "GreenMarketing" : BUY OUR STUFF OR THE PLANET GETS IT!
 
Apparently calling anything "green" brings in more GR$$N ;-)  
 
"It's been really successful. It's surpassed our expectations," said Expedia.com spokeswoman Katie Deines. Cumulatively, the travel Web site's customers have offset more than 11 million pounds of carbon-based emissions."  Thanks for link Hugg.com  » original news