Never heard of this site until launch date... Looks like an bunch of advertisers selling "green to make green".
It did not show up as a site until august 2007... I am more than a little skeptical.
I would easily say the vast majority of all "Eco-Causes" are started and financed through marketing companies and individuals jumping on the "green bandwagon" to get in the media circle.
The money goes to short lived "Eco-Causes" redirects critical funding from proven viable environmental programs while billions of your dollars are taken for pseudo-"Eco-Causes" that continue to erode our climate, economy and lives... Historically media and politicians have whored out environmental programs & media blitz campaigns to "GreenWash" individuals into "buying into" unsustainable energy, transportation and regulatory programs to meet counter environmental agendas (.i.e ethanol & hydrogen highways).
Never the less, I thought I would list the event, just in case they turn out to do something useful with their money.
They did have a contribution area that does offer "blog to charity" actions that appear to help. http://blogactionday.org/charities
2007 Blog Action Day has been organized by a core team of bloggers:
- Collis Ta'eed
Collis runs Sydney-based startup Eden Creative Communities as well as blogging on NorthxEast about blogging itself. He has a background in design and web development and previously art directed an interactive design agency. Collis is a Baha'i and Blog Action Day was inspired by the belief in the unity of humanity. - Leo Babauta
Leo is author of the wildly successful ZenHabits. Leo has also served as a writer on such heavyweight blogs as LifeHack.org, DumbLittleMan, FreelanceSwitch and the WebWorkerDaily.Accompanying his blog writing exploits, Leo has been a reporter, editor, speech writer and freelance writer for the last 17 years. - Cyan Ta'eed
Cyan is responsible for one of the fastest growing blogs around - FreelanceSwitch, a blog that in just four months has grown an RSS audience of some 12,000 subscribers and broken into Technorati's top 500.