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Oct 22, 2007

Wal-Mart's Environmental Chief "Reassigned" - NYT

Andrew Ruben,  will be as the head of private label strategy, including in-house brands like Sam's Choice and Great Value -- the Times obtained an internal company memo announcing the move, but they do note that, "Mr. Ruben is not leaving the environmental world entirely. In his new position, he will work on developing sustainable products to be sold in Wal-Mart's 4,000 stores, according to the memo."

This anncounced just after Wal-Mart's Live Better Sustainability Summit . By all accounts a successful, greenwash-free venture -- see TH's coverage of it here and here.

via New York Times