Sounds like someone bought a Hybrid to offset "gluttonous lifestyle".
Hybrid Owners Are Rich, Older And Active
Rich, older and active are adjectives that describe today's hybrid vehicle owners, who also tend to be Democrats and Independents, according to (pdf) a recent analysis from Scarborough Research, Marketing Charts reports.
Among Scarborough's other findings:
- Nearly half (42%) of US households that own or lease at least one hybrid vehicle have an annual income of $100,000 or more - more than twice the national average.
- Hybrid Owners also skew older than average, and are 23% more likely than average to be age 50+.
- Hybrid Owners' politics:
- The Democratic party includes the highest percentage of Hybrid Owners, 38%, whereas 14% are Republican, and 34% are Independent
"In marketing hybrids, local dealerships have an opportunity to tap into the high incomes and high-activity level of this consumer group with advertising and promotions," she said.
My Suggestion, offer "gluttonous lifestyle - guilt offset credits" with the purchase of every new hybrid... oh wait they already do (Carbon Credits).
Read full From Headlines: (www.environmentalleader.com)