ROI of Going Green - Rationale for Adopting Sustainability

The ROI of Going Green: A CEO's Rationale for Adopting Sustainability If you think your business is too small or too service-based to benefit from going green, or you're waiting for the hype about green and sustainability to die down, then you're missing an opportunity to chart an upward course for your company.

While many interest groups define the term "sustainability" differently, the term, as it relates to business, means: conducting business to meet human needs without rapidly depleting resources, degrading the environment, or compromising nature conservation efforts. In this article I use the terms "sustainable" and "green" interchangeably.

1. Conservation of energy and resources in the workplace
2. Conservation of energy and resources in the lifecycle of product manufacturing
3. Compliance (and exceeding compliance) of mandated environmental regulations
4. Sustainable harvesting/mining of natural resources
5. Use of clean energy (wind, solar, biomass)
6. Carbon emissions offset programs
7. Management of upstream environmental impact by greening supply chain Sustainability strategies vary from business to business, so there is no universal approach to going green. But the approach may vary based on size and industry type. Companies across the board are finding that being friendly to the planet can also lead to profits.

The ROI of Going Green can be more sales, increased market share, enhanced visibility, happier employees, and a better brand. Cleaner air, a healthier climate, and a better future for your kids are not bad benefits, either.

Read more by Anna Clark at GreenEconomyPost