Partially funded by taxpayers of course... A film produced by Green Supremacists to manipulate children uses graphic violence and killing to promote reducing carbon footprint? While the original video by greenpeace still haunts me, the 10:10 makes it look like a disney film.
Richard Curtis film for the 10:10 environmental campaign said today that they were "absolutely appalled" when they saw the director's four-minute short, which was withdrawn from circulation amid a storm of protest.
The film, entitled No Pressure, debuted on the 10:10 website on Friday. Featuring a cast including film star Gillian Anderson and England footballer Peter Crouch, with music donated by Radiohead and shot by a 40-strong professional film crew led by director Dougal Wilson, it was intended to galvanise viewers into taking personal action to reduce their own carbon footprint.
In several graphic scenes, committed environmental campaigners use a detonator to blow up recalcitrant members of the public, including two schoolchildren and the ex-footballer David Ginola. Distribution plans for UK cinemas have now been scrapped.
The charity ActionAid, which co-ordinates the 10:10 schools programme, today welcomed the move. "Our job is to encourage proactive decisions at class level to reduce carbon emissions. We did it because evidence shows children are deeply concerned about climate change and because we see the impacts of it in the developing world where a lot of our work is. So we think the 10:10 campaign is very important, but the moment this film was seen it was clear it was inappropriate. " ... Within hours of its release, the 10:10 team changed their minds and pulled the film.
"At 10:10 we're all about trying new and creative ways of getting people to take action on climate change. Unfortunately in this instance we missed the mark. Oh well, we live and learn."????
Please read full at the Guardian
Note: Greenpeace has used this tactic before... in this disturbing video utilizing a child to scare children blaming our parents, government and provideing a future of little hope or help (that should help get kids involved -WTF)