A study by Deloitte has shown that only 2% – 4% of their responders would buy an electric vehicle (EV).
The major take away from the study was that given the actual consumer expectations of the range, charge time, and price of the vehicles when compared to the currently available market offerings, only 2% – 4% of the population of any country would have their expectations of an EV met. This shows that people want more out of EVs and they cannot currently get it and, thus, they are not buying.
.... The Deloitte study suggests it will be government policy more than any other aspect that will likely determine the adoption rate of EVs over the next decade and beyond. In other words if the governments of nations do not force regulations and/or put in place incentives to push car manufactures and consumers towards EVs people will never get their on their own.
Read on at http://gas2.org/2011/10/13/electric-car-demand-hovers-between-2-and-4-in-most-nations