"Kohler is honored to be recognized by the EPA four straight years, which once again acknowledged our collaborative efforts on the serious issue of water conservation," said Rob Zimmerman, water conservation and sustainability manager for Kohler Co.
Partnering with EPA to drive awareness of WaterSense-labeled products and water conservation education in the home, Kohler took to the streets in Dallas during Fix-A-Leak Week, and in California and New Jersey during the We're For Water promotion. EPA selected City of Dallas Water Utilities to spotlight its national Fix-A-Leak Week by assisting low-income families with minor plumbing issues. The national program was a reminder to all Americans to check household plumbing fixtures and irrigation systems for leaks that can account for more than 1 trillion gallons of water wasted each year in U.S. homes. Kohler worked closely with Lowe's and EPA to help make the Fix-A-Leak Week event in Dallas a success by coordinating the much needed product donations and assisting with the delivery of the products.
For the We're For Water promotion, Kohler supplied working educational plumbing product displays and conducted media outreach to garner exposure for EPA's WaterSense awareness campaign kickoff event in Los Angeles in June, and for a second event in New Jersey. The events featured a water-saving contest between two families.
Kohler continued its Save Water America educational campaign with an interactive Web site and donating another $1 million in products to help build Habitat For Humanity homes with water-efficient plumbing products. Over a two-year period -- and the Save Water America program is currently in its third year in 2011 -- Kohler provided more than $2 million in product donations to help build 1,245 homes in 48 states.
"Save Water America is just one example of our strategic collaboration with EPA and was a multi-faceted initiative involving touch points with consumers and trade alike in delivering key messages about water conservation," added Zimmerman. - Read on at MarketWatch