One Green Score for One Earth is the first in a series of sustainability research white papers Ryan Partnership Chicago and Mambo Sprouts Marketing will publish to assist brand marketers and retailers in communicating sustainability to consumers. Three trends emerge from the white paper: Sustainability Wins - Shoppers will devote a larger share of their spending to products and stores that are able to convince them of their sustainability claims; 2) Truth in Marketing - Shopper sensitivity to greenwashing will intensify and consumers will demand an accurate way of understanding and comparing sustainability across products, companies and retailers; and 3) Eco-Accounting - Brands and retailers will increasingly focus on the triple bottom line and strive to provide their customers with product sustainability information. The research shows shoppers would increase sustainable product spending if only they could determine which products were truly green and which had been green-washed. See report at:
http://onegreenscore.com/images/One_Green_Score_for_One_Earth_WHITEPAPER_opt.pdfPost source:
www.sustainablepractices.info
http://onegreenscore.com/images/One_Green_Score_for_One_Earth_WHITEPAPER_opt.pdfPost source:
www.sustainablepractices.info