"If organic is something created in the image of sustainable agriculture, we certainly haven't accomplished that yet," said Urvashi Rangan, a scientist for Consumers Union. "What people do have to understand is if that stuff comes in from overseas, and it's got an organic label on it, it had to meet USDA standards in order to get here."
The issue causes mixed feelings for Travis Forgues, an organic dairy farmer in Vermont.
"I don't like the idea of it coming in from out of this country, but I don't want them to stop growing organic because of that," Forgues said. "I want people to say, 'Let's do that here, give a farmer another avenue to make a livable wage.'"
"Anybody who's helping to take toxins out of the biosphere and use less poisonous chemicals in agriculture is a hero of mine," Hirshberg said. "There's enormous opportunity here for everybody to win, large and small."