Corporate ecology gets seriously green - Los Angeles Times: "'We've gotten beyond green-washing,' said David G. Hawkins, head of the climate program for the Natural Resources Defense Council, who helped negotiate the TXU sale. 'Businesses are realizing that global-warming solutions have to be a core element of a business strategy.'"
"There has been an evolution here in our approach," Chevron spokesman Donald Campbell said. "The cost savings, the impact on the environment, the public's concern about emissions and the business opportunities were all starting to come together in different parts of the company within the last few years."
