I've seen enough research data on Americans' green buying habits over nearly twenty years that I've become immune to much of it. It's not that I think such research is shoddy; it's just that I've found consumers' credibility on the issue wanting, as I've noted in several . . . previous . . . posts.
Consider: A 1989 survey by the Michael Peters Group, a now-defunct consulting firm based in New York and London, found 89% of Americans saying they were concerned...