In 2003 President Bush himself announced FutureGen, a utility consortium with government subsidies that would build a new clean power plant to demonstrate advanced techniques for converting coal to a gas, and for sequestering pollutants deep under ground. As with the Freedom Car, "government subsidies" was the secret password that sucked industry in. GM still rolls its hydrogen car out for photo ops, and farmers still grow corn to collect ethanol subsidies, but neither technology helps with the energy problem