I've been holding back on laying into the third and latest Sins of Greenwashing report — in part because I'm feeling too much like a brokenrecord — but I've got to weigh in.
The report, if you're not familiar with it, is published by TerraChoice, a Canadian-based environmental marketing agency. (Earlier this year, it was acquired by UL Environment, a division of Underwriters Laboratories. GreenBiz is engaged in a partnership with UL Environment that is wholly unrelated to TerraChoice.) TerraChoice's report aims to take stock of the state of greenwashing — that is, false and misleading environmental marketing claims made by companies — based on a survey it conducts in 24 stores in the U.S. and Canada. This year's survey covered nearly 5,300 products that made some kind of environmental claim. All told, more than 12,000 claims were evaluated.
