Read the summary report and news release announcing the results of 2011 Gibbs & Soell Sense & Sustainability Study.
The survey focused on four primary areas:
- Perceptions of businesses’ commitment to sustainability;
- Barriers to more businesses “going green”;
- Responsibility for sustainability initiatives; and,
- Motivations for “going green”.
Key Findings:
- The majority (88 percent) of executives report their company is “going green.” However, only 29 percent of executives and 17 percent of consumers believe that a majority of businesses are committed to sustainability.
- The plurality of both executives (53 percent) and consumers (50 percent) believe that only “some” businesses are committed to sustainability.
- Most executives cite insufficient return on investment (70 percent) and consumers’ unwillingness to pay a premium for green products or services (66 percent) as the primary obstacles to more businesses “going green.”
- While three-quarters of executives (75 percent) say their companies have people responsible for sustainability, most have only added responsibilities for green efforts to the primary duties of a team of individuals (37 percent), or a C-suite or another senior level position (19 percent).
Source: @DarcieBorden1