"Hold onto your organic-cotton hat, though. AdAge recently implied that the future isn't as bright as it's cracked up to be, suggesting mainstream adoption is hitting a wall (at least partially caused by premium pricing). In an article from mid-October, "Organics Fail to Yield Cash Crop for Food Giants," the following ominous statement started the ball rolling: "But after a stupendous start, organic foods are looking suspiciously like a sensation sizzling out." Here's an even more chilling excerpt: "It's all mounting evidence that the trend, like the low-carb craze before it, is hurtling toward a crash."" » original news (VIA hugg.com)