This is one of those glass-is-half-full stories; when I first saw the results of anIpsos study on green shopping, I thought they were pretty depressing. But in fact, they are pretty encouraging:
25% of respondents report that they always proactively take steps to green their home or lifestyle, such as recycling, driving energy efficient vehicles, weatherizing their home, using eco-friendly products. An additional 60% say that they sometimes take these actions, while just 15% say that they never do.
46% say that they are more inclined to buy a product if it is environmentally friendly, though 16% say that they aren’t more likely to buy a product they know is green, and 4% say that they do not buy green products. 34% say that it makes no difference if a product is environmentally friendly. College graduates, Northeasterners and young adults seem to be the most ardent supporters of Green throughout the study.
