Oct 11, 2006

Where Are All the Good, Green Products?

Joel Makower on green consumer mantra

It's as if Joel never heard of ESS or NEU?

Link to good read here

"By about 1993, after flogging my green consumer mantra ("Every time you open your wallet, you cast a vote -- for or against the environment!") around much of North America and beyond, I peered over my shoulder and realized that I was more or less standing there alone. The great wave of "green consumerism" hadn't materialized."