Bruce Sterling's WashPost, says that the cyber-green movement gonna glam, spend and consume our way into planetary survival. My own favorite sci-fi planetary-saving scheme for naming, numbering and linking to the Internet every piece of junk we create so that it can be corralled and briskly recycled, creating a cradle-to-cradle postindustrial order and averting planetary doom, -- it's a cybergreen manifesto. They are still used to thinking of greenness as being "counter" and "alternative" -- they don't understand that 21st-century green is and must be about everything -- the works. Sustainability is comprehensive. That which is not sustainable doesn't go on. Glamorous green. I preached that stuff for years. I don't have to preach it anymore, because it couldn't be any louder. Green will never get any sexier than it is in 2007. Because, after this, brown will start going away.
Link (via boingboing.net)
