Profits from Being Green

How does being "Green" help my bottom line?

Migration of a share of global warming and climate change news — stories mainly about changing how we all live — into business pages continues. It reflects that real money is the territory of big industry, private financiers, and other venture capitalists. Government labs and policies are vital, but actually exchanging the tools of prosperity for something greener is work for tycoons and entrepreneurs. Enough bloviating — here are two examples (which happen to be from the two papers that hit The Trackers front steps each morning) :

The New York Times has a whole special section on "Green Business".
http://nytimes.com/business/businessspecial2/

Also in Sports Illustrated this week...

As global warming changes the planet, it is changing the sports world. To counter the looming environmental crisis, surprising and innovative ideas are already helping sports adapt. http://sportsillustrated.cnn.com/2007/more/03/06/eco0312/

NY Times: “Green Gold or Just Slime?” heads the story by Clifford Krauss on one money-gambling couple’s look at algae as a profitable source of renewable fuel. The piece has lots of broader context too about how people with money look for (green) ways to breed it. The NYT also and provides the graphic.

SF Chronicle: “Sales soar at green-tech companies” lacks the feature allure of the Times’s piece, but writer David R. Baker has a broader view in his tidy look at the growing river of private sector money flowing into renewable energy. Its source is a market research firm called Clean Edge.

Grist for the Mill: Clean Edge Trends 2007.