"Researchers at Korea's Advanced Institute of Science and  Technology recently announced a breakthrough  in OLED technology that reduces the ultra-thin lights' energy consumption by  75%. The discovery hinges upon a new method of creating 'surface  plasmon enhanced' organic light emitting diodes that boast 1.75 times  increased emission rates and double the light intensity." OLEDnet notes:  "The finding was published in the April issue of Applied Physics Letters and the  June 25 issue of Optics Express. It will be also featured as the research  highlight of the August issue of Nature Photonics and Virtual Journal of  Ultrafast Science."