Forbes reported a couple months ago that non-white populations tend to "consume bottled water more often than white Americans, and spend a greater proportion of their income (about 1%, compared to the 0.4% white Americans dole out) on this superfluous commodity every year"—and that bottled water companies are pushing the product in those communities intentionally by, for example, creating Latino-specific brands and targeting "minority moms."
But a recent Inter Press Service story gets an outright admission of that targeted approach:
When asked whether Nestle does market specifically to minority communities, Jane Lazgin, director of corporate communications for Nestlé Waters North America, told IPS, "That's correct."
Nestle has stores actually dedicated to its Pure Life bottled water line, and theDaily Mail reports that its first such store opened in the Bronx two years ago, and the company has since "used Spanish television commercials to market the water to Latinos as a healthy product."
