Corporate Blogging Guidelines
Corporate blogging guidelines are fast becoming a staple (pun intended) of many company employee handbooks.
We keep hearing of more bloggers who have been fired for their on the job blogging activities. As work related blogs become more common, that number of terminated blogging employees is expected to grow.
As a proponent of business blogs, and of employees maintaining job related blogs, I think the concept of employee blogging guidelines is a good one.
Banning work related blogging activity, by members of the organization, actually hurts the business. By failing to take advantage of the blog benefits, including transparency, conversation and community building, and relationship development, a company blogging ban does more harm than good.
Think in terms of being reasonable, and trusting employees to act in the company's best interest, and the blogging regulations and guidelines can help everyone involved.
The organization must keep in mind that the overwhelming majority of company bloggers are helping the business to succeed and achieve its goals.
The employee is able to write relatively freely about the company. The business benefits from the relationships built with current
and future customers and clients.
Toby Bloomberg, of the highly informative Diva Marketing, has compiled a comprehensive list of company blogging guidelines.
By reading the various corporate blogging recommendations, from the list that Toby provides, your business can formulate blogging guidelines that help both the company and the employees.
Read the rest of the article:
http://www.webpronews.com/txt/cbg.html
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From: WebProNews Update - March 26, 2005
By Mark Fleming - Contributing Writer
