SAD FAD - I how they are here to stay
"There has been a definite swing over the past year. Ethical consumerism – from buying products made from recycled or renewable sources to supporting companies that adhere to fair trade principles – is on the rise. It is now cool to care. So cool in fact, that the latest edition of Vogue has devoted 10 pages to ethical clothing. And London Fashion Week, which starts next week, will include an exhibition space dedicated to 13 ethical labels." » original new
