"People don't appreciate that their purchases have real environmental impacts," "They also don't think their individual actions make much of a difference, " said Tilford.Not just in North America and Europe but China and India, not to mention other parts of Asia and Latin America. The world collectively overshot the Earth's capacity to support us in 1984, the report notes. In the 22 years since reaching that crucial tipping point, rates of consumption of resources have accelerated.
"And for those willing to be more conscious, they often don't have the knowledge or information to know what's better...
"It is very complicated for public to know what's from where or how products in the stores are made," noted Lester Brown of the Earth Policy Institute, a U.S. group focused on environmentally sustainable economy.
That over-consumption has reached such an absurd level that the average U.S. citizen, living in the world's richest nation, spends more than they earn every year.
"It is sometimes stunning that people will not make the most minimal effort to change," she said. We need to shift people to become environmentally and socially conscious consumers...
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