rapid-cycling (i.e. eco-clothes) fashion trends, and the throwaway clothes culture they've enabled -- drives significant carbon emissions. Markets are tapping into the public's desire to make environmentally responsible choices making consumers' fixated on purchasing the "latest fashion trends" to be green.
Discarding the use of second hand clothing, or "buy more expensive and durable clothing that can be worn for years, to buy widely available "trend" garments. Article mentions how a shift in "consumption" habits could lessen this serious environmental threat.