Earth Day, which every year has become less and less the revolutionary event it once was, seems this year to have entered a new phase of meaninglessness. Indeed, this year it appears to gone into a form of retrograde motion and begun to move actively away from the concept of comprehensive sustainability that drives all rational environmentalism. ...
The biggest problem with Earth Day is that it has become a ritual of sympathy for the idea of environmental sanity. Small steps, we're told, ignoring the fact that most of the steps most frequently promoted (returning your bottles, bringing your own bag, turning off the water while you brush your teeth) are of such minor impact (compared to our ecological footprints) that they are essentially meaningless without larger, systemic action as well. The strategy of recycling as a gateway drug -- get them hooked on it and we can move them on to harder stuff -- has failed miserably. ...
What may be worse is the recent plethora of "green issues" and special Earth Day sections that have blanketed our media. A decade ago, we would have been excited to see green ideas (even lame ones) given such prominent play, but these days, such editorial eco-ghettos strike us more as an admission of skewed priorities, with ecological sanity presented as a product feature, like a well-designed cupholder, rather than as a fundamental strategy for avoiding widespread collapse.
