The link is to an article like
this article about a company making a technology they say is "higher quality and cheaper to produce than light-emitting diode or LED technology." Most of these are just "another type of solid-state lighting that holds promise as an alternative to incandescent bulbs." One of the most popular is
OLED or organic LEDs. So when thinking of lighting the future, think solid state lighting, not just LEDs.
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original new (via: hugg.com)