Oct 27, 2006

Main Dish: Fast food goes organic and natural

The succulent wares of Whole Foods' enormous flagship store in Austin are always tempting, but especially so during a harried lunch hour. Everything in the vast prepared-food section looks irresistible. The salad bar features a mountain of fresh, organic toppings. Pricing is mostly by weight, so one can escape with a cup of splendid, coconutty split-pea soup and a small salad for less than $6. For those who have the time, dozens of tables are available for sit-down dining. As the $14 billion organic food industry gathers steam, the concept of healthy fast food is spreading. While Whole Foods is in the vanguard, others are catching up. More and more restaurants are tapping into Americans' desire to eat quickly, and realizing that fast food can involve much healthier stuff than a Whopper and fries. Read full Grist.org here