This is cereal. "Duke Energy CEO James Rogers is photographed at the company's headquarters in Charlotte, N.C., Wednesday, Oct. 18, 2006. Rogers sees that tackling global warming is a chance for the industry to leave a legacy for future generations, a view a small but growing number of power executives are embracing. Rogers and many other executives are convinced the United States is likely to place limits on carbon dioxide emissions -- perhaps as early as next decade. Some are even setting reduction goals now in hopes of gaining a competitive edge down the road." » original news