"Organic can be a gimmick," said Dr. David Katz, associate clinical professor of public health and medicine at Yale University in New Haven, Conn. "For example, marshmallows could be organic, but so what? Organic Cheese Doodles could be made, but wouldn't be nutritious." "Most consumers don't know what the term 'organic' means, how it differs from certified organic, and it clearly is a perception of better — marketing at its best," said Connie Diekman, a registered dietitian and director of university nutrition at Washington University in St. Louis, Mo. Read full here
