May 7, 2007

THE BOTTLED WATER CON

America's best-selling bottled water and one that claims to be "pure water" with a "perfect taste." The label doesn't mention that the Aquafina sold in Michigan comes from the city of Detroit's water system. Corporate watchdogs and environmentalists are pressuring water bottling companies to disclose the source of their water. Critics accuse companies like Pepsi (Aquafina) and Coke (Dasani) of hypocrisy by promoting bottled water as a healthier alternative to tap water when those products are, in fact, purified tap water. . .

"People are paying a very high premium for the luxury of having a carry-along water bottle," Kuhn said. "I tell people that I can sell them 748 gallons of water for $1.40."

To put it another way, homeowners in Muskegon could spend $1.40 and fill 4,787 20-ounce containers with Muskegon tap water. Or they could buy one 20-ounce bottle of Aquafina, Dasani or Ice Mountain water for about $1.

Read more here
http://prorev.com/2007/05/bottled-water-con.htm