Sep 17, 2007

Joel Makower-What's Behind the Green Consumer Research?

I've seen enough research data on Americans' green buying habits over nearly twenty years that I've become immune to much of it. It's not that I think such research is shoddy; it's just that I've found consumers' credibility on the issue wanting, as I've noted in several . . . previous . . . posts.

Consider: A 1989 survey by the Michael Peters Group, a now-defunct consulting firm based in New York and London, found 89% of Americans saying they were concerned...

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