I now feel much better that a company that has driven and is fuelled by the "carbon scams and greenwashing" marketers now:
"aims to end 'greenwash' by launching company standard"....
Very comforting, I am sure this will end global warming as did "live earth" ;-(
from: guardian
...the Carbon Trust. Backed by business groups and environmental campaigners, the new standard is intended to end "'greenwash'" and highlight firms that are genuine about their commitment to the environment.
Tom Delay, chief executive of the Carbon Trust, said the move was designed to end public mistrust of corporate climate change claims. Only businesses that can demonstrate a real reduction in carbon pollution from their operations are eligible. No offsetting of emissions by funding carbon reduction projects elsewhere is allowed.
The standard covers only direct emissions from a company's fuel and electricity use, as well as from business travel such as flights. It does not cover the emissions caused by a firm's products, or supply chain. And companies with polluting manufacturing sites abroad would not have to count them if they sought accreditation, say, for a head office in London.
WOW - that does sound "genuine", a genuine greenwash - Haase
