Feb 19, 2009

Government to introduce clearer "greenwashing" guidance

Steering group to update advertising guidelines on how to make accurate green claims
The government has today unveiled plans to help make it easier for firms to avoid the dreaded accusation of "greenwashing" by updating the guidance it issues for green marketing and advertising claims.
"Consumers are often confronted with all sorts of 'green' claims by companies and products," said Lord Hunt. "Working with industry and updating the Green Claims Code will support business to ensure that their claims are genuine and meaningful. It will also reassure consumers that when a green claim is made, they can feel confident it is truthful."
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