If you're charged with helping your firm brand and market green and sustainable products effectively and legally, you can't afford to miss this free live webinar educational session, October 15th, 1 pm EDT. "The Green Marketing Landscape: Ratings, Labels, and Certifications." This conversation among a panel of experts, and moderated by GreenBiz.com executive editor Joel Makower, will address how to navigate the ins and outs of green marketing effectively and legally in today's marketplace.You'll learn: How to avoid issues surrounding false or deceptive advertising allegations relating to environmental or "green".
You'll hear from Brooks Beard, a partner at Morrison Foerster, who also sits on the Steering Committee for Morrison & Foerster's Cleantech Practice Group.
Motivating mainstream consumers to make sustainable choices. Suzanne Shelton is president and CEO of the Shelton Group, an advertising agency specializing in brand positioning, advertising, direct marketing and Interactive.
The latest developments in green claims validation and product certification. Stephen Wenc is president of UL Environment , which provides independent, training, advisory services and standards development. Wenc leads global operations and development of the company's business in the environmental sector.Green marketing today has become increasingly challenging. As more companies enter the marketplace, customer expectations rise, and information about companies and products becomes more widely accessible. All face the green marketing paradox: greater demand for companies to "go green," but greater scrutiny for those that do. How can you ensure your company's messages comply with legal requirements, customer expectations, and effective marketing strategies? More info here
