Greenbiz - Amid the political, economic and social whirlwind that passes for daily news these days, the public has shifted its collective gaze away from environmental and climate issues -- to the extent its gaze was ever focused there in the first place.
Simply put, "saving the earth" has taken a back seat to "saving the day."
In that light, I've taken a look this week at a couple of surveys of Americans' attitudes toward sustainability issues, and the results aren't encouraging. While the years -- decades, really -- of educational and marketing campaigns are paying off in the form of increased overall awareness, the citizenry is simply not turning that into action. Even when it comes to cutting their own home energy bills, as Leslie Guevarra reports.
And when it comes to climate change, the deck is stacked against them,as my friend and colleague Cara Pike explains. She's been looking for several years at consumer attitudes, particularly toward climate change, and explains why we're losing the battle for their hearts and minds.
