Arlington County via Flickr/CC BY-SA 2.0
Yesterday, I test drove the Focus Electric, which Ford quietly rolled out late last year, absent any major marketing push. [Contrast with: Volt, Leaf, Prius, each of which were hyped with a deluge of adverts]
But that should change fast: after holding two days of press conferences and test drives in New York, Ford has ensured that the nation's auto writers will start opining away, that car blogs and magazines will amplify that buzz. And aside from all of the fussing over the cars' specs and price tag and drivability, an interesting little deal might turn some heads too:
Ford has partnered with SunPower, one of the nation's largest solar companies, to offer Focus Electric buyers discounts on home solar installation. Which makes for a intuitive pitch: Buy an EV, get a discount on a solar array that will power the car for under $10,000.
