May 1, 2012

Eco issue 'not high on the agenda.' Why #environmental #sustainability is dying downunder.

ECO-FATIGUE might have set in among Australians, with fewer people
rating environmental sustainability as a big area of concern.

A study of what matters to the average Australian found environmental
issues "mattered intensely" in 2007 but had dropped to being of
"middling" importance today.

"What we don't know is whether 2007 was an aberration . . . or whether
eco-fatigue is setting in," the What Matters To Australians report
says.

The research by academics from the University of Technology, Sydney
and Melbourne business school involved 1500 people representing a
cross-section of the population.

The resulting picture was one of a conservative society intensely
concerned about day-to-day issues.

Of 16 broad categories, food and health are rated as the most
important, followed by local crime and public safety and rights to
basic services.
Rec Coverage 28 Day pass

At the bottom of the list is commercial rights, minority rights and
global social well-being.

Global sustainability dropped from third in 2007 to eighth in 2010,
the only category to see any big movement either up or down.

The researchers say environmental issues rate among women, the
tertiary-educated, the middle-aged, the wealthy and the happy.

Read more:
http://www.theaustralian.com.au/news/nation/eco-issue-not-high-on-the-agenda/...