It seems that the most effective thing sustainability executives in large companies can do is to stop talking about sustainability.
That's my takeaway from a new report, published today, by VOX Global, Weinreb Group Sustainability Recruiting and the UC Berkeley chapter of Net Impact. The report—a jointly conducted survey of sustainability leaders at mostly large companies—aims to understand the skills, drivers, and internal collaboration strategies sustainability executives need to succeed. [Note: VOX Global provides PR services for GreenBiz Group and Ellen Weinreb is a regular columnist for GreenBiz.com.]
The group surveyed 32 corporate sustainability leaders, primarily from Fortune 100 companies, and conducted in-depth phone interviews with sustainability officers and senior executives at AT&T, DuPont, EMC, Hilton Worldwide, McDonald’s, Novelis, and Nixon Peabody, a law firm with offices throughout the northeastern United States.
Read more By Joel Makower
http://www.greenbiz.com/blog/2012/07/24/should-sustainability-execs-shun-s-word
