Nov 17, 2012

Our Season of Harvest is a Good Time to Address Hunger Elsewhere | via @GOOD


 
This photograph was made in South Sudan in the Darfur region in 1997. I was beginning to look at how climate change was effecting fragile ecosystems and the people who live within them.

....Last year I was in New York during the last week of October when they had unprecedented snow, this year, same week, was Hurricane Sandy. Our takeaway has to be change, but on a global level.

Japan has unofficially adopted the Polar Bear, and a national television ad campaign was created that shared the simple message: "Turn off a light, save a Polar Bear." These humble beginnings need to have a ripple effect worldwide. The entire world should be turning off a light, and saving a Polar Bear.

We need to start in our own lives first, then reach out to one another, then reach out to the GOOD community, who then reaches out, leveraging the voice of tens of thousands. How do we create the groundswell of support that President Obama achieved during his viral marketing campaign, and translate that into environmental hope? That is the challenge of our lifetime and the legacy of what we leave behind

Please continue reading at:
http://m.good.is/posts/our-season-of-harvest-is-a-good-time-to-address-hunger-elsewhere/