Der Spiegel, Germany - Obama recruited the smartest people from Google and Facebook to categorize American voters by up to 500 different personal proclivities. His IT foot soldiers were able to determine their age, gender, education and favorite beer or magazine - they even data mined their online surfing habits. By hunting voters with algorithms, they were able to create profiles so complex that they could address them in a precisely targeted manner. Obama's election workers knew exactly which doors they needed to knock on in swing states and where canvassing would be pointless. After such a successful election campaign, it is clear that Obama has no qualms about using 'Big Data' and that he doesn't perceive it as evil.
Please continue reading at:
