In US, 'Natural' Food Label Means Nothing - Business Insider
...This gray area has led consumer advocates to threaten lawsuit after lawsuit against big food giants, alleging that their claims are misleading and illegal.
"There are just too damn many 'natural' lawsuits," said lawyer Stephen Gardner of the Center for Science in the Public Interest (CSPI), estimating there have been around 50 in the past decade.
"It only scratches the surfaces of the number of companies that are making these claims. We keep coming across them," he said.
Some lawsuits have been merely threatened by CSPI, and eventually settled out of court after the company agreed to change labeling.
Others have been filed by private parties seeking class action payouts.
The latest involves Kraft Foods, maker of Crystal Light powdered drink mixes which contain artificial sweeteners and colors, a texturizer called maltodextrin and a synthetic preservative called butylated hydroxyanisole.
