Unfortunately, experts say, deciphering the labels of personal and household products isn't as simple as selecting organic produce. There's no standard, enforceable definition of a "non-toxic" or "environmentally friendly" household cleaner, says Urvashi Rangan, senior scientist and policy analyst at Consumers Union. Such terms don't provide consumers with any real guarantees about products' ingredients, she says.
There's no real standard for "natural" or "organic" cosmetics, either, says Jane Houlihan, vice president for research at the Environmental Working Group.
The Food and Drug Administration requires that cosmetics companies test their products for safety so consumers don't develop a rash or eye infection. But it doesn't require companies to study whether products contain chemicals such as endocrine disruptors.
These chemicals which include preservatives called parabens that are found in many shampoos and conditioners act like hormones and are linked to reproductive and development problems in infants, Houlihan says.