Any paradigm that sells "reductions" from an exogenous baseline will crowd-out the adoption of direct pricing options such as critical peak and real-time pricing. Thus, we fear that the adoption of this weak form of demand response will ultimately work against the adoption of a truly symmetric treatment of load and generation that is an essential component of an efficient wholesale electricity market. There is a significant risk of creating conditions that will crowd out true price response by focusing too much on DR programs with unverifiable baselines and reliability-based rather than price-based mechanisms for obtaining consumption reductions.Full Paper linked here