Join a conversation on The Triple Bottom Line of "Green", with David Gottfried, noted author and founding president of theHTML clipboard U.S. Green Building Council, on the multiple horizontal levels of "green" -- green products, green practices, green spaces, green homes, etc. He'll highlight innovative green practices for businesses, a new blueprint to turn sustainability into action inside companies, and how implementing green practices and LEED certification can impact your bottom line. Gottfried will be "in conversation" with Mike Kapalko, Environmental & Tork Services Manager at SCA Tissue North America. Kapalko, for his part, will unveil as-yet-unpublished research on how "green" combines with hygiene, health, and image to provide bottom-line benefits and help with customer retention and loyalty. Read more and register now for October 21, 2009 – 1:00 PM EDT