Mar 8, 2010

McD's goes 'green'? or Greenwash

Can a mass consumer fast food distribution chain 'ever be green'?

Well McD's is giving it a shot for you to get a few green burgers ;-)


LogoGuru- the McDonald's franchises in Europe are playing their part in environmental awareness through their new logo design.  The world famous yellow-colored "M" logo design is going on a hunter green background.

Vice Chairman of McDonald's Germany, Mr. Hoger Beek said
"With this new appearance we want to clarify our responsibility for the preservation of natural resources. In the future we will put an even larger focus on that,"
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McDonald's who has been facing external pressures from various environmental groups on several counts, like its improper use of packaging and deforestation. While on the other hand, environmental activist Greenpeace also eulogized the management of McDonalds for environmental efforts such as introducing refrigerators without harmful chlorofluorocarbons and conversion of used oil into bio-diesel fuel.

Read on at
LogoGuru

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