The Story of Bottled Water: (from boing2)
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As an example, Gleick tells us about how he tried to track down public records for a voluntary recall by Ethos Spring Water. Ethos is sold at Starbucks, and in 2005, the company found that it had excessive levels of bromate in it — but Gleick had a really hard time finding records of this recall in the FDA's database. After conducting some more investigations, he found that
bottles have been found to contain mold, sodium hydroxide, kerosene, styrene, algae, yeast, tetrahydrofuran, sand, fecal coliforms and other forms of bacteria, elevated chlorine, "filth," glass particles, sanitizer, and, in my very favorite example, crickets.
Fecal coliforms! Crickets! Bottled and Sold is chock full of information about how clean different types of water really are, and digs deep into the marketing of water has taken over actual knowledge.